Specialist Casino Content

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Slots and Casino Content

At MSW, we employ a dedicated team of experienced, passionate and top class journalists across a variety of disciplines. Sport is not the only area of expertise at MSW; since our birth we have been known as iGaming and casino specialists, and with good reason.

The MSW casino and gaming team have years of experience in the space, possessing journalism and English literature degrees from great institutions such as Oxford, Berlin and Stockholm. This ensures that not only is the work passionately written, but also produced to a very high standard and flows like an article in a top-class newspaper or industry magazine.

From gaming guides via new releases to in-depth maths based gambling pieces, the team cover a full range of casino based articles with a keen interest in the probability behind the games. Bonus features and pay-out calculations give our team a well-rounded approach to casino content. Our writers have contributed to leading industry publications such as iGaming news, IGB affiliate and Calvin Ayre.

Experts in each area

All aspects of online casino gaming are covered at MSW from old classics to the newest slots on the market. The team constantly have their finger on the pulse and are aware of exclusive new releases before the players, allowing MSW to plan the most up-to-date content for our clients.

Not only do the team cover all table games such as Roulette, Blackjack, Poker and Craps, but they are experts in the ever expanding world of slots too. With so many games and variations it can be hard to keep up, so MSW only employ experts in the field who can tell you how many pay lines a game has purely from the name.

The players know best

Who knows casino games better than the players? With the exception of the croupiers and developers, not many people. That’s why at MSW our journalists are all players too, and thus know what other players want to read and have to know in the world of online gaming. From poker enthusiasts to blackjack experts, our team know the games inside out which is reflected in their content.

The best option for casino

MSW offer a fantastic rounded journalistic experience. Our teams gets the best, most detailed information and share it with our readers in engaging, enjoyable pieces of content.

If it’s SEO savvy, ultra-engaging content that will not only be read but also shared and interacted with, then you’ve come to the right place at MSW.

Jimmy "The Nose" Mclaughlin - Head of Content

Jimmy has worked in the SEO and digital media sector since 2007, specialising in content creation, running content led SEO campaigns and working closely with clients to promote their brand in the most effective and also entertaining way possible. Having worked with both some of the biggest iGaming clients in the world, but also several large retail clients, Jimmy has a rounded approach to campaign. Having been with the company since its foundation, Jimmy “the nose” knows, how else do you think he got that name… Jimmy also specialises in and has become legendary for his creative tie-ins. Jimmy knows how to make that casino link fit seamlessly on that carp fishing site with a subtly and beauty which earned him his title: “king of the creative tie-in”.