WHAT IS MEDIA SKUNK WORKS?
Founded in 2012 by multi-award winning ideas man and pioneer of Search Engine Optimisation, Paul Reilly in his basement at Zero House in York, MediaSkunkWorks embarked on the bold mission to fix the inherent problems which exist at the core of every SEO agency. Once you look closely at the SEO agency model, it becomes clear that this relic from the past is out-dated and inefficient.
The reinvention of the agency model was necessary to ensure ethical, sustainable growth for brands with the appetite to compete at the highest level without compromising safety. Given the requirement for such rapid innovation, a skunkworks function was required to drive it’s evolution.
“A skunkworks project is a project developed by a small and loosely structured group of people who research and develop a project primarily for the sake of radical innovation. The terms originated with Lockheed’s World War II Skunkworks project.” – Wikipedia
CORE COMPETENCIES & EVOLUTION
Our core competencies include: natural search (Search Engine Optimisation) still core to our business. We noted that link procurement and outreach, despite contributing the lion’s share of SEO turn-over and being the single most risky part of SEO delivery, it remained, for the most part, an afterthought.
For these reasons, link acquisition was the first function to be prioritised for a makeover:-
- business-critical, faultless delivery
- glasslike transparency and visibility
- confidential, secure and future-proof
- portability and no vendor lock-in
- money-back guaranteed deliverables
MediaSkunkWorks took its first big step into gaining a remarkable advantage over other link suppliers in the market.