We consider this common breach of security to be both irresponsible and unethical. MSW are mindful that disclosing details of a strategy or the commercial success of a campaign for the purpose of acquiring
new clients has a number of detrimental affects to the client.
- Disclosure of strategy dilutes the competitive edge held by the leader.
- Disclosure reveals value within a niche or market and increases competition/diminishes profitability.
- Disclosure allows competitors to enter the market having been shown the most effective approach and method.
- Disclosure of business cases may be enriched or reverse engineered.